E-compatibility

Below is a heavily reworked piece, originally titled Finishing Each Other’s Sentences

Originally published, May 2009

The next time you find yourself awash in dangerous toxin and in dire need of a means to induce vomiting, I suggest clicking here.

The E-Harmony ad campaign, with its noisome Jazz-pop and impossibly handsome couples, is such obvious fantasy that I dare say no one is fooled. The men in the ads are especially hard to believe, with their fashion model looks, interesting careers, sensitivity, and artistic streaks, are the archetype for the love-interest in any feminine masturbatory aid you care to name.

The conceit is that E-Harmony, unlike the balance of the online dating sphere, will match you based on “compatibility.” Aside from sidestepping the obvious question “by what means other than compatibility can one be matched?” the actors (or, “real couples,” if that is to be believed) have such universal appeal, that no talk of compatibility is at all relevant in their cases. Can we get a show of hands from the female readership that would reject a handsome chemist who likes to paint, is vulnerable but decisive enough to drag you off to the closet for a grope, and is interested in something stable? Some types are almost universally attractive, and any talk of “compatibility” is neither here nor there.

It is plain to all and sundry that E-Harmony is selling a fantasy. However, buried under the nauseating love-in is a subtle message: online dating is okay. Look at these successful people; they are busy, sick of the bar scene, and have excellent reasons why they are 30 and single. These people aren’t losers and neither will you be. There is nothing to be embarrassed about.

Twenty-five years ago you were a social outcast by definition for merely owning a computer. Now that it can get you laid, the computer is well established as mainstream and girl-friendly.

Robin Lindsay

rockrobinoff[at]gmail.com

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